Branded Journalism

Journalism-grade content for brands that mean business

Pals Media combines 30+ years of international journalism experience with a deep understanding of corporate storytelling. The result: content that is credible, compelling, and built to perform.

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About

Three decades of journalism,
now working for you

Fred Pals is an experienced journalist and content strategist with more than 30 years in international media. After 16 years at Bloomberg News and stints at the Wall Street Journal and Dow Jones Newswires, he founded Pals Media to bring that same editorial rigor to branded content.

Pals Media specializes in branded journalism: partner content that reads like quality journalism because it is written by a journalist. From thought leadership and impact reports to opeds and LinkedIn strategy, every piece is crafted with the same standards of accuracy, clarity, and storytelling that define the best newsrooms.

  • 16 years at Bloomberg News
  • Wall Street Journal / Dow Jones Newswires
  • 30+ years of international journalism
  • Based in the Netherlands, working globally
Fred Pals, founder of Pals Media

Languages

Content delivered in three languages:

  • Dutch
  • English
  • Spanish

Also fluent in:

  • Portuguese
  • German
  • Italian
Services

What Pals Media delivers

Every service is rooted in journalistic craft: research, verification, structure, and storytelling that earns attention.

Branded Journalism

Editorial-quality articles and partner content that inform and engage your audience. Written with the credibility of a newsroom, tailored to your brand.

Opeds & Essays

Sharp, well-argued opinion pieces and long-form essays that position you or your organization as a thought leader in your field.

Corporate Content

Impact reports, annual reviews, thought leadership white papers, and blogs: corporate content with journalistic clarity and structure.

LinkedIn & Social Content

Strategic content for LinkedIn and other professional platforms. Posts, articles, and campaigns that build authority and drive engagement.

Sectors

Industries I know

Deep domain expertise across sectors where credibility and precision matter most.

AI & Data

Translating complex AI and data narratives into content that decision-makers trust and understand.

Cybersecurity

Clear, authoritative content on threats, solutions, and strategy for security-focused audiences.

Healthcare

Health content grounded in accuracy and sensitivity, from policy and innovation to patient impact.

Energy Transition

Covering the shift to sustainable energy with journalistic depth and business context.

Tech & Multinationals

Content for global technology companies and multinationals navigating complex markets.

HR & Future of Work

Thought leadership on talent, workplace transformation, and the evolving world of work.

Work

Selected projects

A selection of recent engagements. Specific details available upon request.

Branded Journalism

300+ interviews for campaigns in national media

Over 300 interviews in partnership with Contentway for branded campaigns in Het Financieele Dagblad, Quote, and Het Laatste Nieuws.

Corporate Content

Annual impact report for an international food chain

Research-driven annual impact report for an international food chain, combining corporate milestones with societal impact storytelling.

Thought Leadership

Executive LinkedIn strategy & website content for a healthcare organization

Executive LinkedIn content program and website content for a specialized healthcare organization in radiation oncology.

Opeds & Essays

Opinion pieces in national newspapers & essays on Substack

Opinion pieces published in leading Dutch national newspapers, plus essays on Substack.

Testimonials

What clients say

Trusted by editors-in-chief, corporate communications managers, and senior account managers who work with Pals Media regularly.

“Fred is one of the best journalists I’ve ever worked with. He’s fast, professional, flexible, and willing to go the extra mile. And rare for a freelancer, he genuinely has a heart for our company. We hire him frequently and are consistently thrilled by his professionalism and high-quality output.”

Eltjo Nieuwenhuis

Chief Editor, Contentway

“Pals Media took over the entire content production and client communication, with Fred as the consistent point of contact. Questions were answered quickly, things handled immediately, and quality stayed high even under tight deadlines.”

Jeroen van Zonneveld

Senior Account Manager, Contentway

“Fred works alongside our communications team as a true extension of our staff. He keeps us lean by taking interviews and copywriting around our research off our plate. He’s flexible, quickly grasps what we need, and delivers strong stories plus valuable input for media pitches.”

Annet Hoek

Communications Advisor, Maastro

“Pals Media took the entire process off our hands in creating our 2024-2025 Impact Report. With a deep feel for the subject matter and a genuinely attentive ear, they struck exactly the right tone — a journalistic angle per content pillar, without ever losing sight of our corporate tone of voice. The result is one cohesive story showing our societal contribution at both national and local levels. And the process was remarkably efficient.”

Dolly van den Akker

Impact Director, McDonald’s Netherlands

Contact

Let's talk

Ready to elevate your content?

Whether you need a one-off article, an ongoing content partnership, or a full branded journalism strategy. Let's discuss how Pals Media can help.